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Aiming at better health and a better future!
Aiming at better health and a better future!
Progressive Research Analyst and Content Strategist
Waiting in long queues to get your Doctor’s appointment is an age-old story. Even youngsters these days pop in a pill or two each day for their overall well-being especially post COVID. MLM supplement companies have introduced umpteen options and categories to help people up and going each day. Despite the odd working hours, detrimental lifestyle, unhealthy eating and sleeping patterns, and work stress, every age group depends upon one supplement or the other for their mental and physical well-being every single day.
The global health and wellness market size is estimated to exceed $6 trillion by 2025
According to Statista’s report, the global health and wellness market size is estimated to exceed $6 trillion by 2025. The post-COVID trauma that our bodies have gotten into has only increased the demand for health supplements under various categories. The generation’s health consciousness has reached a point where health and wellness packages like spa treatments, organic health supplements, and beverages are considered premium gifting options. Multi-level marketing companies have launched new and innovative products to fulfill these consumer expectations.
The direct selling industry saw $163.9 billion in global sales in 2024, roughly unchanged from the previous year. This is a clear signal that the post-pandemic slowdown may be easing and growth could resume in 2025. Independent sales representatives stayed nearly the same in 2024 at 104.3 million which is only a 0.1% increase. The figure is still 4.2% lower than the pre-pandemic total of 109.0 million in 2019.
Here’s the list of top MLM supplement companies and their revenue in the past years.
© Epixel MLM Software
Data updated in June 2025
Source – businessforhome.org
*The above list is subject to market changes and modifications.
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Country: USA
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Products & Services: Health, beauty & home care
Top Earners: 13
Website: www.amway.com
Achievements:
Country: USA
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Products & Services: Personal care & wellness,food & beverage, cosmetics
Top Earners: 10
Website: www.herbalife.com
Achievements:
Country: Luxembourg
Founder: Rolf Sorg
CEO: Rolf Sorg
Products & Services: Food supplements, cosmetics
Top Earners: 119
Website: www.pm-international.com
Achievements:
Country: China
Founder: Lee Kum Kee Group
CEO: Lam Yu
Products & Services: Health
Top Earners: N/A
Website: www.infinitus-int.com
Achievements:
Country: USA
Founder: Frank L. VanderSloot
CEO: Frank L. VanderSloot
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene & other wellness
Top Earners: 58
Website: www.melaleuca.com
Achievements:
Country: USA
Founder: Donald Gary Young
CEO: Mary Young
Products & Services: Health, oils, personal care, and animal care
Top Earners: 72
Website: www.youngliving.com
Achievements:
Country: USA
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Products & Services: Personal care and dietary supplements
Top Earners: 75
Website: www.nuskin.com
Achievements:
Country: USA
Founder: Rex Maughan
CEO: Gregg Maughan
Products & Services: Drinks, cosmetics, nutritional supplements, personal care
Top Earners: 21
Website: www.foreverliving.com
Achievements:
Country: USA
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Kirk Jowers
Products & Services: Personal care products, dietary supplements
Top Earners: 173
Website: www.doterra.com
Achievements:
Country: China
Founder: N/A
CEO: Xu Zhiwei
Products & Services: Nutrition & health care
Top Earners: N/A
Website: www.jmtop.com
Achievements:
Empower your health and wellness business to compete with industry leaders with the power and precision of an MLM platform.
Amway strengthens microbiome research with HEM Pharma
Amway is broadening its ten-year partnership with HEM Pharma to promote advancements in gut health innovation. This collaboration will expand research efforts into Japan, Thailand, Malaysia, Taiwan, and the United States for the development of new nutrition, skin, oral, and wellness solutions.
Herbalife launches MultiBurn™ to support metabolic health
Herbalife has introduced MultiBurn™, a scientifically-supported dietary supplement aimed at promoting metabolic health and facilitating healthy weight management.
Herbalife announces initial success from Pro2col Beta
Herbalife’s Pro2col health and wellness application, which was introduced in beta during its North America Extravaganza, attracted more than 7,000 distributors and gathered a wealth of wellness and lifestyle information. This AI-driven platform will offer tailored product suggestions and is scheduled for a commercial launch in the US in the fourth quarter of 2025, with plans for global expansion in 2026.
dōTERRA launches the Wellness Made Simple initiative
dōTERRA introduced its Wellness Made Simple initiative aimed at assisting individuals in establishing straightforward and consistent wellness routines. This program includes the Foundational Wellness Bundle, which comprises supplements for nutrition, heart, brain, joint, and gut health. The company intends to enhance the program over the next two years by providing more education, tools, and community support.
Shaklee gets exclusive rights for Liquid BioCell Collagen
Shaklee has secured an exclusive license for Liquid BioCell Collagen after acquiring the assets of Modere.
As much as we talk about people wanting to be all hail and healthy, Mckinsey’s reports say that 10-15% of consumers in the US, Europe, and Japan are said to be following social media influencers and have made purchases based on their recommendations. It also says that the percentage is even higher in countries like China and Brazil. Understanding these changing trends and various ailments currently faced by people, direct selling companies have come up with a wide array of categories. This includes supplements for good health, sleep, mindfulness, nutrition, fitness, appearance, and sexual well-being. The influence isn’t just for oral supplements but for cosmetics, digital apps, wearables, black-out curtains, and gravity blankets that could give you a better slumber.
Considering the need of the hour, direct selling companies are upgrading themselves with innovative softwares to build a robust sales network strategically. A competitive software for the health and wellness sector in the direct selling industry is in every way a path breaker to excellent network marketing business expansions.
The fitness-conscious generation who begin their day with protein powders has pushed the market trends to a level where the global corporate wellness market is estimated to reach $66 billion in 2022. The boom was created majorly by digital wellness, wellness tourism, diet-based beauty products like vegan and gluten-free, and health and immunity categories.
Healthy living isn’t a choice but a necessity that has been encapsulated in the fast-moving world. Direct sales health supplement companies are always in the process of devising the best organic and natural supplements according to the need of the hour. They alter and replace their products as and when the market demand changes to stay on the top charts.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don’t reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation.
Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation.
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