Updated on Jun 12, 2026 in Health by Alizae Shahzad
National Wellness Month encourages individuals to make self-care a priority every August. This month-long observance reminds us to build healthy routines and support our mental, physical, and emotional well-being. Take the pledge, explore wellness essentials, and collaborate with others to make August your most intentional month yet.
The concept of National Wellness Month emerged from the need to shift the wellness conversation from luxury to lifestyle. Launched by Live Love Spa in 2018, it was built to encourage sustainable habits and bring together a community passionate about self-care. What started as a curated calendar and wellness pledge quickly turned into a social movement supported by spas, wellness brands, and now, even airlines and major retailers.
Today, the concept of self-care encompasses various practices aimed at holistic well-being, including physical exercise, healthy eating, mindfulness, stress reduction techniques, and more. Self-care and wellness is a personal and subjective concept but the underlying idea of taking deliberate actions to care for oneself physically, mentally, and emotionally remains central.
In 2018, Live Love Spa dedicated August as National Wellness Month to celebrate and inspire others to commit to their self-care. National Wellness Month encourages people to prioritize self-care by taking a pledge to habits of wellness, joining the 31 day Wellness Month challenge calendar and encouraging others to do the same socially. National Wellness Month encourages people to prioritize their self-care through taking a pledge to commit to healthy habits, joining the 31 day Wellness Month Challenge, and encouraging others to socially do the same.
The original wellness spas, the Roman Baths were the original wellness spas. Bathing was a source of health, luxury entertainment and social gatherings.
Yoga were developed by the Indus-Sarasvati civilization in Northern India over 5,000 years ago
World Health Organization (WHO) defines health as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” This set the stage for the broader understanding of wellness.
In 2018, Live Love Spa declares August as National Wellness Month, encouraging people to take time for self-care.
Download the “I Choose Wellness” card and commit to one small act of wellness every day. Share it on social using #NationalWellnessMonth.
Incorporate small, meaningful habits each day with the downloadable calendar at NationalWellnessMonth.com.
From spa specials to community classes and hotel promotions, brands across the U.S. are offering feel-good ways to celebrate.
Find exclusive merch, curated wellness boxes, and spa-loved products at LiveLoveSpa.com.
Brands can get involved with co-branded promos, giveaways, affiliate opportunities, and social campaigns all August long. Email us businesssolutions@livelovespa.com for more information.
National Wellness Month 2026 runs throughout August, encouraging individuals to prioritize self-care and holistic well-being for the entire month.
The global wellness economy was valued at approximately $5.6 trillion in 2022, demonstrating significant growth and consumer interest in health and well-being. This figure encompasses sectors like personal care, beauty, fitness, healthy eating, and wellness tourism.
A significant portion of the global population, particularly in developed countries, actively prioritizes wellness. Surveys often show that over 50% of consumers consider wellness a top priority, influencing their purchasing decisions and lifestyle choices.
Wellness is typically understood across multiple dimensions, including physical, emotional, intellectual, social, spiritual, environmental, and occupational health. Each dimension contributes to an individual’s overall sense of well-being and balance.
Inspire customers with a thoughtful offer, experience, or promotion tied to #NationalWellnessMonth.
Show your commitment to holistic wellness, and join the brands leading this powerful conversation.
Be part of a growing platform that celebrates intentional living—and connects with a highly engaged audience.
The smallest act of self-care that can make a great impact is drinking lots of water every day. Stay hydrated and your body will feel better.
Lack of sleep can lead to a decline in mental and physical health. Commit to getting a full 8 hours of sleep every night as part of self-care.
Just 30 minutes of walking every day can help boost your mood and improve your health. Commit to exercising everyday for better wellness.
Activities like yoga, hiking, reading books, listening to music or painting can improve your mood and are a great commitment to improving your health and wellness.
You are what you think. Take time to practice gratitude and positivity when reflecting on life.
Daily demands pull us in all directions—this month brings self-care back into focus.
From product launches to in-spa events, brands and businesses have a meaningful way to connect with their audiences.
What was once a slower season has become a prime time for wellness-focused promotions, experiences, and product launches. Brands that align with National Wellness Month often see increased engagement, stronger customer connections, and a meaningful boost in revenue.
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