After more than a century in broadcasting, Hubbard Radio is changing its name.
CEO Ginny Hubbard announced during a companywide town hall meeting that the company will now operate under the brand “Hubbard – Media That Connects,” a move designed to reflect the broader range of media and marketing services the organization now provides beyond its traditional radio roots.
The rebranding comes as Hubbard continues to expand its portfolio across digital marketing, podcasting and streaming platforms while maintaining radio as a core part of its business. Company executives said the updated identity better aligns with how audiences consume content and how advertisers reach consumers in today’s media environment.
“What began with a single AM radio station in 1923 has evolved significantly over the last 103 years,” Hubbard said. “With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses.”
Founded by Stanley E. Hubbard in 1923, the Minneapolis-based company has grown from a single station into a diversified media organization with 50 radio stations in 12 markets, digital marketing agency 2060 Digital and Gamut Podcast Network, which the company says is now among the top 10 podcast networks in the United States.
While radio remains central to the company’s identity, Hubbard said the new branding reflects the reality that consumers increasingly engage with content across multiple platforms, including broadcast radio, streaming services, podcasts, digital media and on-demand channels.
The company estimates its combined operations reach more than 12.5 million consumers each week through its three primary business divisions.
Hubbard emphasized that the new corporate identity is not intended to elevate one business segment over another.
“This repositioning doesn’t speak to or prioritize any of our businesses over one another,” she said. “We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients.”
She added that the company’s mission remains centered on connecting audiences with local news, information, entertainment and personalities while helping advertisers grow through both traditional and digital marketing solutions.
The rebranding reflects a broader trend across the media industry as legacy broadcast companies increasingly position themselves as multi-platform content and marketing organizations. Many radio groups have expanded their investments in podcasting, streaming and digital advertising services as audience habits and advertiser expectations continue to evolve.
In addition to its radio, podcast and digital businesses, Hubbard Broadcasting owns and operates television stations in several U.S. markets and has interests in media properties including ReelzChannel and F&F Productions.
Despite the name change, company leadership stressed that local broadcasting remains a cornerstone of the organization’s strategy. Instead, the “Media That Connects” identity is intended to serve as an umbrella brand that encompasses the company’s growing mix of platforms while reinforcing its long-standing focus on community engagement and advertiser success.
“For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger,” Hubbard said. “We connect with communities and audiences with compelling talent, news, information and entertainment on multiple platforms and connect those audiences with our marketing partners.”
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