Vox Media’s new partnership with The Wisdomous Company that will produce a new weekly business podcast is also showing how some companies are looking beyond the studio as they sign deals. In addition to the weekly show, Vox Media and The Wisdomous Company are convening a global event series designed to bring the show’s thesis ideas to audiences from the C-suite to aspiring marketers and business leaders.
At the foundation is the new Seth Matlins-hosted podcast, “Create or Destroy: Reimagining Marketing.” Debuting today (May 12), it will feature CMOs, CEOs, founders, and cultural thinkers — the people Vox says are shaping how businesses grow, evolve, and create and destroy value. The show’s premise is that every decision a company makes — not just the marketing ones — either creates value or destroys it, and so marketing must be reimagined as an organizational mindset not just a function.
Matlins says “Create or Destroy” isn’t a marketing show per se. “It’s a business show, built for the CEOs, CFOs, Boards, and CMOs who understand, or are beginning to understand, that marketing and growth aren’t separate conversations, that marketing isn’t a function but a force multiplier, and that the distance between companies that create compounding value and the ones quietly destroying it is, at its core, a marketing gap,” he explains.
Upcoming guests include entrepreneur Gary Vaynerchuk; Mathilde Delhoume, Brand Equity Advisor to LVMH General Management and former Global Brand Officer at LVMH; political consultant and advisor David Axelrod; Jim Mollica, President of the Luxury Division and Chief Marketing Officer at Bose; Adobe Chief Marketing Officer and EVP of Global Marketing Lara Balazs; Eos President Soyoung Kang; and JPMorgan Chase Chief Marketing Officer Carla Hassan, among others.
Live events will be key to the show’s approach with multiday CMO summits, strategic workshops, and intimate discussions part of the plan. The partnership’s first CMO gathering takes place this September in London, followed by a CMO and business leader retreat in the U.S. in Napa in October. Vox says the events are an extension of the show’s premise that understanding marketing as a strategic enterprise capability isn’t just a competitive advantage, it’s a competitive requirement.
“Seth has an unparalleled ability to convene community among business executives and distill key insights about growth,” said Ray Chao, Senior VP & General Manager of Podcasts at Vox Media. “We’re excited to partner with Seth to build ‘Create or Destroy; and a new global slate of live events.”
Matlins brings over 30 years of work building brands and businesses across categories and around the world. Before founding The Wisdomous Company, he was Managing Director of the Forbes CMO Network, started the marketing practice at Creative Artists Agency, was the first Global CMO at Live Nation, led Cultural Strategy and Insights and Entertainment Marketing at Endeavor’s cultural marketing agency, and was President of Rock the Vote.
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