Barber Motorsports Park and KEYSYS are bringing together business leaders, innovators and technology professionals this fall for the inaugural DRIVE AI presented by KEYSYS, a new event focused on the rapidly evolving role of artificial intelligence in business.
The event will take place on Thursday, Sept. 24, from 1-3 p.m. at Barber Motorsports Park and will serve as the official kickoff to race weekend for the UAB Medicine GT World Alabama benefiting Teal Wings of Hope.
Designed for executives and professionals across industries, DRIVE AI will feature an expert-led discussion and case study examining how organizations are implementing artificial intelligence to improve operations, drive growth and prepare for the future. The event will also provide valuable networking opportunities among business and community leaders in one of Alabama’s most unique venues.
Attendees will enjoy appetizers and beverages, an exclusive behind-the-scenes garage tour and later in the weekend, access to the UAB Medicine GT World Alabama race weekend through a Sunday General Admission and Garage Pass included with each ticket purchase.
“Artificial intelligence is no longer a future concept – it’s a business reality that is transforming industries at an unprecedented pace,” said George Dennis, President of ZOOM Motorsports. “DRIVE AI is designed to spark meaningful conversations, share practical insights and create connections among leaders who are navigating this rapidly changing landscape. We’re excited to bring this experience to Birmingham and showcase Barber Motorsports Park as a destination not only for world-class racing, but also for innovation and thought leadership.”
Each $80 ticket includes:
DRIVE AI represents an expansion of Barber Motorsports Park’s commitment to creating experiences that extend beyond motorsports and bring together leaders from across industries to engage in meaningful conversations around innovation, technology and economic growth.
Tickets for DRIVE AI presented by KEYSYS are on sale now at BarberRacingEvents.com.
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