“We’re unlocking the value and capabilities podcasts deliver in a modern media plan.”
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Triton Digital and Nielsen have announced that the two companies have collaborated on an enhanced podcast measurement tool.
Triton Digital’s Podcast Metrics Demots+ data will be integrated with Nielsen Media Impact.
With the collaboration, it will provide visibility, accessibility, and podcast data utility to creators and advertisers.
“Our collaboration with Triton Digital makes it easier for advertisers to evaluate and plan podcasts alongside, and with the same level of precision, comparability and confidence as other media channels, delivering a critical need,” said Nielsen Audio Managing Director Rich Tunkel.
“Podcasting delivers a unique combination of scale, intimacy, and attention that few other channels can match,” said Triton Digital CEO John Rosso. “Triton has built the industry’s most complete podcast measurement offerings, with the scale, granularity, and utility the market increasingly demands. Together with Nielsen, we’re unlocking the value and capabilities podcasts deliver in a modern media plan.”
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