Select your preferred language
Select your preferred language
There’s a growing focus on living healthier, and many consumers are reevaluating what’s good for them, their future, and their bodies. When it comes to cleaner eating:
Demand for energy drinks has spiked with an increase in physical activity. Brands are embracing this demand too, even national coffee chains.
As energy drink demand surges, so do the caffeine levels of these products. While there’s contention around what constitutes a safe amount of caffeine, food and beverage searches for “contains caffeine” grew 17% last year, and searches for “high caffeine” saw a 113% increase.
Consider: How can you connect with today’s health-conscious consumer through traditional grocery channels?
Beyond food and beverage, consumers are extending this cleaner mindset to their day-to-day decision-making.
Consider: Consumers are actively seeking sustainable alternatives for both personal and collective prosperity. What touchpoint can we connect with consumers on greener living?
Today’s consumer is already living with health and wellness in mind, and they expect brands to step up to the plate. Over three quarters (76%) of grocery shoppers say transparency is important when making a purchase decision—they want to know the true impact of their spending behavior.
CPG manufacturers and retailers should consider questions such as:
To discover more insights on how consumers are eating cleaner, boosting energy, and living with wellness top of mind, tune in to the What’s Next in Wellness webinar, available on-demand.
Select the resources you would like to download.
© 2026 Nielsen Consumer LLC. All Rights Reserved.
© 2026 Nielsen Consumer LLC. All Rights Reserved.
This page does not exist in [x], feel free to read the page you are currently on or go to the [x] homepage.