Copyright 2026 SLM Media Group. All rights reserved.
In this episode of Fast Forward STL, Keith Alper sits down with Steve O’Loughlin, president of Lodging Hospitality Management (LHM), Missouri’s largest hotel operator, with 19 hotels and more than 5,000 rooms; plus Westport Plaza, St. Louis Union Station, several restaurants, and a growing portfolio of experiences—including the Aquarium, The Polar Express, and seasonal pop-ups. Steve shares how he grew up in the hotel business, working his way from a maintenance role to president alongside his father, who transformed LHM from a third-party manager into a property-owning powerhouse. They discuss his role as chairman of Explore St. Louis, the city’s tourism momentum, his optimism for the next generation, downtown growth, and what’s ahead for the Gateway City. It’s a positive conversation about St. Louis you won’t want to miss. Watch on YouTube, and listen on Apple Podcasts, Spotify, or your favorite podcast platform. Love the show? Be sure to follow or subscribe.
“St. Louis led the entire country in room revenue percent growth [in 2025]. If you look at the United States hotel industry, it actually contracted 0.4%. Some went up, some went down. St. Louis went up 7.4%. We were number one. We have unfortunately some stats where we lead in crime and that kind of thing. We actually led in hotel percent change. It’s these little things that just kind of fill in the gaps and it makes a St. Louis economy thrive.” —Steve O’Loughlin
This episode is sponsored by Bank of Washington and supported by the St. Louis Sports Commission. Bank of Washington believes banking should feel personal, because your goals are personal. For over a century, they’ve invested in the communities they serve, supporting small businesses, empowering families, and helping neighbors build brighter futures. With local decision-making, innovative tools, and people who genuinely care, they’re here for what matters most—you. Learn more.
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As the CEO of St. Louis–based Nitrous Effect, Keith has more than 30 years of experience in marketing, branding, and event production. He works across large-scale live events, broadcast projects, and creative strategy. He’s an active contributor to the region’s entrepreneurial community, serving in advisory and board roles. Keith is the author of From Like to Love, a reflection on how organizations build stronger, more meaningful connections. He’s excited for you to join him on his podcasting journey with Fast Forward STL.
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