The pursuit of healthy living influences every aspect of American life. But that picture is changing faster than ever before.
Pharmaceutical and digital innovations are poised to transform healthcare. Research institutions are facing new funding challenges. The national conversation on topics like women’s health and mental wellness is evolving. The consensus on food and fitness is shifting. And all the while, longer lifespans and demographic shifts are creating new considerations for personal aspirations and public policy alike.
Each of these issues will create new opportunities and demand new strategies. But above all, leaders, institutions and brands will need to build trust in order to navigate the future of public health. What the Future: Wellness delves into that tension and its implications for product innovators, marketers and corporate strategists across the healthcare, pharmaceutical and tech industries.
We draw on exclusive interviews and expert analysis to uncover the key tensions and opportunities that will shape the future of wellness and explain how brands can play a meaningful role in helping people live longer and healthier lives.
Read on to learn more or register for our companion webinar on September 15.
For full results, please refer to the annotated questionnaire or the Ipsos What the Future: Wellness data tables.
Matt Carmichael, editor, What the Future
Mercedes Bender, principal, Ipsos Strategy3
Dr. Shereef Elnahal, former under secretary for health, Department of Veterans Affairs
Brand insights from Ipsos’ Mallory Newall
Dr. Monica Christmas, associate medical director, The Menopause Society
Brand insights from Ipsos’ Abigail Jones
Marion Nestle, author, “What To Eat Now” and professor of nutrition, food studies, and public health, emerita, at New York University
Brand insights from Ipsos’ Kristy Click
Dr. Peter Abadir, associate professor of geriatric medicine, Johns Hopkins University
Brand insights from Ipsos’ Hannah Brown
Brand insights from Ipsos experts 
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