Published May 20, 2025
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Media contact: Carly Sylvester, Tessa Giammona
Published May 20, 2025
NEW YORK, NY – Verizon Business today announced the findings of its sixth annual State of Small Business Survey, conducted by Morning Consult. The report shows small and medium-sized businesses (SMBs) are aggressively adopting technology to drive market growth and operational efficiency. The surge is fueled by increasingly accessible artificial intelligence (AI) and content creation tools, empowering SMBs to expand their marketing and sales capabilities and reach new markets.
Social media is a critical driver, with 58% of SMBs now on TikTok, while 38% are actively integrating AI into their operations. This isn't just a trend; it's a fundamental transformation of how SMBs compete and thrive in the modern digital economy.
“Small business owners are entering a new chapter of digital business with the rise of AI,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, Verizon Business. “At Verizon, we are committed to supporting our SMB community in navigating their business through the latest technology to help deliver growth and protect their assets from emerging cyber threats.”
Based on responses from 600 SMBs in the United States, the State of Small Business Survey identified the following key findings and insights:
As technology continues to evolve and become increasingly more accessible, many SMBs understand the vital importance of embracing the role of technology to grow and protect their business in this new era of digital transformation through AI.
Visit our website to view the complete survey findings.
For more information on Verizon’s Small Business Solutions, visit https://www.verizon.com/business/solutions/small-business/.
Published May 20, 2025
Media Contact
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Carly Sylvester
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Tessa Giammona
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