Low splits. High structure. Massive support. What if everything you’ve been told about running a real estate business is backward?
In this episode of Real Estate Insiders Unfiltered, Chris Watters, CEO of Watters International Realty, breaks down a model that goes against almost everything the industry teaches.
Because here’s what Watters built: Agents don’t generate their own leads, agents don’t manage their own marketing, agents don’t run their own operations, and agents don’t get traditional splits.
Instead, everything is systematized. Appointments are set for them. Marketing is handled. Operations are handled. And their job is simple: Show up. Convert. Repeat.
The result? Agents closing 60–120 deals per year. Teams generate hundreds of listing appointments monthly. And a business built on predictability, not guesswork.
From high-intent lead generation to strict accountability and hiring standards, this is a deep dive into a system built for scale.
Highlights
This episode dives into:
- How high-intent data (probate, divorce, foreclosure) drives conversions
- Why most agents are “brainwashed” to accept low conversion timelines
- How he hires, trains and eliminates underperformers quickly
- Why agents accept a 15 percent split and still make $150,000 – $300,000 a year
- The biggest bottleneck in scaling: leadership, not agents
Watters also unpack a hard truth: most agents don’t want to run a business. They want to sell. And this model is built exactly for that.
If you’re trying to scale, increase production, or rethink how your brokerage operates, this episode is a blueprint.
Connect with Chris on LinkedIn. Learn more about Watters International Realty online christopherwatters.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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