Written By: Editorial Team | Updated : November 9, 2024 11:54 AM IST
The Enduring Relevance Of Ayurveda
For centuries, the ancient Indian practice of Ayurveda has been a holistic system of healing, promoting well-being for the mind, body, and spirit. While modern medicine has made incredible strides, India’s Ayurveda market is poised to grow to USD 16.27 billion by FY28, driven by the demand for natural remedies, government support, and the sector’s potential to position itself in global markets emphasized the importance of promoting AYUSH products internationally and fostering a more innovative environment within the industry.
As the world embraces a more holistic view of health and wellness, Ayurveda’s ancient wisdom shines ever brighter. With India leading the way in promoting Ayurveda innovation and its integration into global healthcare systems, this ancient practice holds immense potential to contribute to a healthier and more balanced future for individuals worldwide.
(Dr Rafiq M. and Dr Hariprasad V.R. Discovery Sciences Group, Research & Development Center, Himalaya Wellness Company, Bengaluru author this article)
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