The development is expected to be launched on the platform later this spring. The company began testing beta versions of the functionality on Monday.
Date:
Apple has announced it is launching video functionality in its Apple Podcasts app later this year in an effort to compete with YouTube, Spotify, and Netflix.
In a statement, Apple Senior Vice President of Services Eddy Cue said the moment marks a milestone for the organization.
“Twenty years ago, Apple helped take podcasting mainstream by adding podcasts to iTunes, and more than a decade ago, we introduced the dedicated Apple Podcasts app,” said Cue. Today marks a defining milestone in that journey. By bringing a category-leading video experience to Apple Podcasts, we’re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts.”
The development is expected to be launched on the platform later this spring. The company began testing beta versions of the functionality on Monday.
In the announcement, Apple said that users will be able to “switch seamlessly between watching and listening to shows.” Users will be able to alter playback speeds from 0.5x to 3x speed, and will offer a new “Enhance Dialogue” mode, in addition to being able to offer transcripts in 13 languages.
Both vertical and horizontal video formats will be made available in the HTTP Live Stream (HLS) technology. Apple will charge participating ad networks an impression-based fee for the delivery of dynamic ads in HLS video on Apple Podcasts starting later this year.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
Popular
© 2026 Barrett Media. All Rights Reserved.