The Gamut Podcast Network’s parent Hubbard Radio is making a tweak its corporate name, dropping the word “radio” and saying it will brand itself as “Hubbard – Media That Connects.” The company says the move is designed to reflect the broader range of media and marketing services the organization now provides beyond its traditional radio roots.
“What began with a single AM radio station in 1923 has evolved significantly over the last 103 years,” CEO Ginny Hubbard said. “With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses.”
Founded by Stanley E. Hubbard in 1923, the Minneapolis-based company has grown from a single station into a diversified media organization with 50 radio stations in 12 markets, digital marketing agency 2060 Digital and Gamut Podcast Network.
St. Paul, MN-based Hubbard has long been one of the advocates for podcasting among radio companies, including its investment in PodcastOne in 2015. Its latest moves represent the company’s biggest investment yet. But Hubbard has long taken pride that since the family-run company launched a century ago, that it has adapted and evolved to changes in consumer behaviors as it expanded from radio to television, and then digital.
That led it to launch Gamut in 2025 under VP/General Manager of Podcasts John Goforth. It has grown to more than 250 podcasts — many produced by Hubbard-owned radio stations.
Hubbard says that the new corporate identity is not intended to elevate one business segment over another, and that although radio may no longer be part of its name, the business remains central to its businesses. But the new branding reflects the reality that consumers increasingly engage with content across multiple platforms, including broadcast radio, streaming services, podcasts, digital media and on-demand channels. The company estimates that its combined operations reach more than 12.5 million consumers each week through its three primary business divisions.
“This repositioning doesn’t speak to or prioritize any of our businesses over one another,” Ginny Hubbard said. “We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients.”
In addition to its radio, podcast and digital businesses, Hubbard Broadcasting owns and operates television stations in several U.S. markets and has interests in media properties including the Reelz Channel and F&F Productions.
“For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger,” Hubbard said. “We connect with communities and audiences with compelling talent, news, information and entertainment on multiple platforms and connect those audiences with our marketing partners.”
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