Netflix will exclusively carry three Barstool Sports video podcasts, marking the streamer’s third major podcast deal. Netflix has been readying a slate of shows for early 2026 as it looks to enter the space dominated by YouTube.
Included in the deal are:
None of the podcasts prominently features Barstool’s famous founder, Dave Portnoy, who hosts “The Unnamed Show.” The deal also doesn’t include Barstool’s popular “Million Dollaz Worth of Game,” which ranked 33rd in US audience reach in the third quarter, as measured by Edison.
Portnoy said in a statement that he hoped the deal would drive new audiences for the shows. Netflix pointed to the shows’ “unfiltered commentary, sharp takes, and undeniable humor” as a reason behind the deal.
Netflix has made similar deals with Spotify and iHeartMedia. As with those deals, the video versions of the Barstool shows will be pulled off YouTube and run exclusively on Netflix. The audio versions will remain available elsewhere. The deal includes new episodes and certain library episodes of each show.
Netflix’s move into video podcasts is part of a broader effort to expand its content offerings beyond its core of TV series and movies. The streamer has added content from YouTubers like Mark Rober, event-focused sports fare, and games as it looks to boost engagement time. Netflix is also aiming to buy Warner Bros. Discovery’s streaming and studios business.
The Barstool deal brings the total number of shows involved in Netflix deals to at least 33. Netflix has told some Hollywood agents that it wants to have 50 to 75 titles ready to go early next year.
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