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Think with Google Editorial Team
April 2026 · 3 min read
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The reach of podcasts is no longer up for debate. More than 1 billion people every month check out podcasts on YouTube. It’s no wonder, then, that comedians, athletes, dogs, and brands have their own podcasts these days. The podcast has evolved from a niche audio experiment into a deep engagement and community-building engine.
For marketers, this isn’t just a shift in consumer behavior. It’s a mandate to trade polished corporate monologues for authentic, visual-first storytelling that commands notice in a fragmented attention economy.
For any marketer looking to get in on the podcast game, here are some tips to start you in the right direction.
These tips can jump start your podcast on YouTube, but it takes time for any content to find its audience. Like any good creator, listen to your audience, and find where your voice and brand connect with what they are looking to hear and see.
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