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Only 5% of the top 100 business podcasts release in seasons, says new data from One Stone Creative. The State of Business Podcasting 2024 examines the top 100 business shows, and what we can learn from them; other pieces of data include show formats, monetisation techniques, and artwork: most have a picture of the host, and the most popular artwork colour is teal. It’s a free report.
20% of all digital ads on Spotify are video ads, according to new data from Guideline. Ad spending on audio ads was up 11% year-on-year; video ads slightly out-performed that at 12%.
Indie podcast company Dorktales has just got its first licensing agreement – Dorktales Storytime will now be carried on Yoto, the screen-free audio player.
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Sonnant has launched its own programmatic marketplace platform. The tool unites major audio publishers, including Audioboom, providing brands with unmatched global coverage.
Libsyn Ads will no longer publish its average advertising rates data for its platform, according to RAIN. New CEO Brendan Monaghan confirmed the decision.
Podcast ad management tool Flightpath now produces automated reports, which can be emailed, saved or added to Airtable.
Riverside now lets you add background music, and intro/outro music, to your recordings.
You can now export tracks as individual files in Hindenburg (v2.04/2632).
Chris Stone writes about The New Statesman’s YouTube channel. Leaning into producing full video podcasts has reaped significant rewards – even among the older audience that the channel has.
Adam Bowie analyses the recently announced Podtrac Country estimated rankers – comparing them to UK recall data from Edison Research, and to logfile-derived data from Triton Digital in Australia. Pointing out some rankings which are “wildly off”, “there are some curious anomalies between what [Podtrac] are suggesting versus what Triton can more accurately discern”, he concludes.
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#1 in Apple Podcasts
The Joe Rogan Experience (Joe Rogan)
Las Alucines (Lupita Villalobos y Kass Quezada (Quesito))
#1 in Spotify The Joe Rogan Experience (Joe Rogan) Las Alucines (Lupita Villalobos y Kass Quezada (Quesito))
Over the last week, 205,803 podcasts published at least one new episode (up 0.9%). source
