TikTok is coming to podcasting, with the announcement of the TikTok Podcast Network, containing up to 25 new shows hosted by TikTok creators. TikTok is working with iHeartMedia, who will create co-branded, state of the art video-capable podcast studios in LA, NY and Atlanta. The companies will also launch radio stations and live events. Podcasting is “probably the hottest category of media right now”, according to iHeart CEO Bob Pittman. iHeartMedia announced its financial report for Q3/25. Podcast revenue grew +22.5% year-on-year to $139.7mn. About half of iHeart’s podcasting advertising revenue came from iHeart’s local sales force – that figure was 11% in Q3/20. Podcasting contributed a record 14% to the business’s revenue; “We believe we have the most profitable podcasting business in the United States.” Two announcements in the past twenty-four hours show radio companies focusing on digital ad buys: Should you change your podcast name? — Discover the proven signals that show when a new name can grow your audience and when it will stall your progress. Learn how to decide with confidence before you rename your podcast. Turn your audience into income. — BackBeat Media connects independent podcasters with sponsors who actually belong on your show. Have 10k+ downloads per episode? Let’s talk. Analytics and management solution Podstock has renewed a three-year agreement with Dear Media, and has signed with Ballen Studios. Working with Magellan AI, podcast promotion company The Podglomerate has seen 51% of new listeners returning for multiple episodes, according to a new study. The company also used Magellan AI’s tools to spot delivery issues, recovering “five figures” worth of media value. In just five days, a soccer podcast hosted by two former American professional players gained 9,030 new subscribers thanks to a high-impact campaign powered by Audiencelift.com. Over 40,000 video views generated 3,366 earned and 5,644 direct subscribers, yielding a cost of just $2.21 per new subscriber Rather than relying on traditional ad tactics, Audiencelift’s YouTube growth platform focuses on building an authentic fanbase. Their strategy emphasizes “Earned Subscribers,” viewers who actively choose to subscribe after watching compelling content. For this sports-focused podcast, that approach meant scaling visibility and converting casual viewers into dedicated fans. The campaign’s success highlights how creators can grow meaningful subscriber bases without sacrificing authenticity, delivering results both on and off the field. Click here to learn more about Audiencelift.com’s YouTube growth platform
Podcast News
In yesterday’s episode of The News Agents, Lewis, Jon and Emily give their personal insight into the current crisis at the BBC. They’re in a unique situation – having worked at the BBC for so long, but now outsiders, free to say what they really think.
A new Apple Original podcast, Adrift, has launched. It shares the incredible true story of the Robertsons, a young British family who sold everything they owned to sail around the world. When disaster strikes, their dream voyage turns into a desperate fight for survival in the middle of the Pacific Ocean. It’s produced by Blanchard House.
The Lizzy Hoo Show is new from MIK Made today, from the popular Australian comedian (and voice of AirAsia’s aeroplane announcements, as it happens). The show shares the chaos of life – in video, as well as audio.
What are the pivotal moments that shaped top executives? A new podcast, Executive Decisions with Steve Sedgwick from CNBC Europe aims to find out. It kicks off with three episodes today featuring entrepreneur Jo Malone CBE, Christian Bruch, CEO of Siemens Energy and Julia Hoggett, CEO of the London Stock Exchange Group.
If you have nothing nice to say, you can sit with us. Suzanne Lambert, the “Regina George liberal,” presents Mean But True with Suzanne Lambert — an unapologetically irreverent and lighthearted podcast that explores pop culture, current events, and the politics that shape our everyday lives. Strong opinions about inconsequential (and otherwise) topics are encouraged. Do you have something mean but true you need to get off your chest? Put it in the book — and on the pod.
Australia’s National Heavy Vehicle Regulator reaches out to truck drivers and fans with their new podcast, What’s Your 20? which launched today. Hosted by truck enthusiasts Rob and Sarah, the podcast gets out and about to speak to Aussie truckies about life lessons, safety lessons and where to get a good feed. It’s the light side of heavy vehicles!
Meet Ro and Adam, a couple in the US trying to maintain a relationship while Adam is serving a 213 year prison sentence. Will Adam ever be released? Will Ro and Adam get to be together outside of the prison walls? Or will the waiting become too much for them both? They’re the first subjects of On Hold, a brand new podcast series – where Katy Davis explores extraordinary personal stories of waiting, anticipation and delayed gratification.
How do you dads build meaningful careers that still leave room for family, fun, and everything that matters most? On Gap to Gig, you’ll hear stories that help dads redesign how work fits into life, not the other way around. In the first episode, you’ll meet career coach John Tarnoff, who explains how to reinvent yourself mid-career, find purpose in your work, and build confidence after setbacks.
Natural disasters set the stage for climate change. This week on Medieval Archives, your host, The Archivist, explores the very first crisis of the 14th century: The Great Famine of 1315-1317 – a devastating sequence of relentless, crop-killing rain that led to years of harvest failures, the collapse of livestock populations, and mass starvation that reshaped Europe forever. Take a listen to find out why this terrifying event is so rarely discussed and what it truly cost medieval society.
